Week Two, I found some really great videos that brought around some inspiration, as follows...
Director:
Jim Demuth
Producer:
Posy Dixon
Willie
Walter's student: Chris Cowan
"You
have autumn, winter, spring summer collection. You also have resort and
prefall. And that means these smaller labels, you don’t have enough money for
presentations and shows together. You have 4 labels every single year. There's
kind of a move to doing presentations, like Molly Goddard. Less people, less
pressure, less money involved. People can come and go."
So why
even bother having catwalk shows?
That's
the question, how important nowadays are catwalk shows?
"Really
really important for the ego." Alexa Chung says.
Paul
Smith:
When I
walk around the building with students, I tell them "you all might want to
be designers, but in a way, get that out of your head because, as we walk
around the building, I'm going to show you lots of lovely jobs you can get with
that skill" There's buying, there's press, there's social media. There's
shop design, styling, management. There's so many great jobs you can get, if
you go through that fashion system. And they're still very creative.
Olivier
Rousteing:
Social
media is one of the most important parts to the revolution of fashion. People
are asking, what's going to happen to magazines? What's going to happen to the
business. Instagram is a new way to advertise your brand and communicate, so
literally two years ago people were scared, asking "omg is it luxury to go
on social media?"
----------------------------------
Director and Producer: Posy Dixon
Lyndsey
Butler - Veda CEO
"A
lot of our comments were about how to parley your degree into a job in the
fashion industry. People are concerned, if they study law or science that it
wont be relevant to the industry.
It
definitely is, I think a lot of arts degrees in general are just about teaching
yourself how to diligent doing work and how to think, work with other people
and how to relate to the world and I feel that that's a lot of what I learnt at
school as well, just how to be in the world on your own. Work real hard and
pick things up along the way.
How
important is having a retail space? You have an iPad in your shop so you can
corporate the ecommerce thing into it. So do you think it's still relevant to
have a retail space?
"I
do. I went back and forth maybe like 3 years after I started the brand. I
opened a store on Ludlow and I had that for about a year and a half coz I
wanted to have that touchstone with the customer and I think that reason alone
its really important. I hear such awesome feedback from the store like
"Oh, that buckle on that jacket makes a lot of noise and people keep not
buying it because the buckle it too jingly." Like is the music not loud
enough in the store? Why does it keep happening. It's not something I've heard
happening in a wholesale account, but that's great, we've got a new buckle so
it wont happen again. It would've taken a lot longer to get that information.
Customer engagement is important!
Leandra
Medine - Founder of Man Repeller
You think
I'm confident?
Well
you're taking a risk, which I think some people are intimidated by the idea of
putting themselves out there. I
definitely trust my instinct. I trust my
gut, and I think I have good ideas, even though sometimes they're not good
ideas.
-----------------------------------
After watching the above videos, I began to wonder. What is it that makes my project important?
I believe that it's important to continuously build new
ways that can fashion be displayed, that entertains an audience and gives them an
experience of a lifetime. This also needs to be ethical and sustainable. People nowadays are questioning brands about where the clothes are made. This is important to people and we must be more transparent with how we market clothing to consumers. E.g. Emma Watson is now promoting ethical clothing by only wearing clothes that are ethical and sustainable when promoting her new film. http://www.treehugger.com/sustainable-fashion/emma-watson-promotes-ethical-sustainable-fashion-new-instagram-account.html
Key Words:
Customer
Experience
Fashion
display
Ethical
design
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